The following is part one of three for a series of posts that will help you develop a clear and unique “message strategy” for every sales call.  By utilizing the following tools and prompts, your sales calls will make a stronger connection with your customer and therefore be more effective. The messaging and positioning […]

Your Car Isn’t Thirty Years Old, Why Are Your Lenders Utilizing Marketing Strategies That Are? It’s probably a safe bet that the car you’re currently driving wasn’t made in 1987.  In the past 30 years, cars have improved a lot.  Fuel efficiency, emission reduction, technological advancements and safety features have improved dramatically. However, when it […]

What Would Happen To The Growth of Your Bank If Real Estate Brokers and CPAs Stopped Feeding Your Lenders Deals? After 17 years and over 100 banks as clients, my partner Lisa and I continue to review dozens and dozens of lender marketing plans every year.  95% of these marketing plans have a section in […]