Behind On Your 2017 Sales Goals? Here’s what to do to salvage your year. With Labor Day and the end of summer just around the corner, a sickening feeling is beginning to develop in the pit of their stomachs for a large percentage of relationship managers. Do you know that feeling? The feeling of being […]

In this final blog in my three-part blog series on effective customer messaging strategies, I’m going to focus in on five steps you can do to tailor your message so that it resonates with each prospect and customer. Our goal is to create as much affinity as possible with each and every prospect with which […]

  Welcome to the second blog in a three-part series dedicated to the art and science of effective customer messaging.  As we discussed in my last blog, the common banking jargon and buzzwords used by most Lenders and Relationship Managers, position them as a commodity.  Sometimes good customer service, competitive rates, and broad selection of […]